El Planeta
A Working Report · Tiempo Company
Massachusetts · July 2026

Massachusetts' Latino
Health Coverage Gap

Massachusetts insures its residents better than any state in the country. Its Latino families are still its most exposed group, and this year's federal cuts are aimed squarely at immigrants the state built its system to protect.

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34,248
Massachusetts residents lose ConnectorCare coverage on January 1, 2026 under new federal rules aimed at lawfully present immigrants. Working, tax-paying families the state had already covered.
The stakes

The best-insured state in America. And Latinos are twice as exposed.

Massachusetts has the lowest uninsured rate in the country (2.1%), yet Hispanic residents sit at 5.4%, the highest of any group. That gap held before 2026, and this year's cuts, aimed at immigrants, are widening it. When the strongest system in the country still leaves a group behind, the pressure on that group is real.

937K
Latino residents, 13.3% of the state; 5.4% uninsured, 2.6× the 2.1% state average.
34,248
ConnectorCare enrollees losing coverage Jan 1 under new non-citizen subsidy rules.
87%→75%
Drop in one year in the share of Health Connector enrollees getting help paying premiums.
Communication closes the gap

This is the part you can do something about.

For Latino and Spanish-speaking families, how coverage is communicated is one of the strongest predictors of whether they stay covered. The evidence runs both ways.

When outreach was cut, Latinos lost coverage first
−3.5 pts
Coverage drop among Hispanic adults when federal outreach funding was cut, the largest of any group in a peer-reviewed natural experiment.
−3.0 pts
Coverage drop among people who speak a language other than English at home.
−2.4%
Marketplace enrollment drop among lower-income adults after the same cuts.
This is us doing it, in Massachusetts
447K
Reached in a Spanish-language campaign El Planeta ran with a major Massachusetts health plan, busting insurance-renewal myths with physician-led video.
300K
Reached in a campaign we ran with a Boston community health center, making community-health resources approachable and actionable.
2×
More likely to enroll with in-person help. Latinos seek that help at far higher rates than White consumers.
Why El Planeta

The trusted layer in front of the enrollment desk.

We don't run enrollment. We explain what changed, hold attention in Spanish, and point families toward where to enroll and get help. El Planeta has been Boston's Latino home for two decades.

235K+
Targetable Latinos across Greater Boston's top metros.
3.8M
Monthly digital impressions, 160K+ social followers.
120K+
Print impressions per edition; 92% speak Spanish at home.
1

A health insurer has already done this with us

A major Massachusetts health plan ran a Spanish-language campaign with El Planeta that reached 447,347 people, busting insurance-renewal myths. The exact application, with a health plan, in this market.

2

Priced by reach, built for compliance

A month-long campaign reaching a large share of Greater Boston's Latino audience runs low-to-mid five figures; that program reached 447,347 people. Creative runs through your compliance review, following CMS and carrier guidelines.

Let's start with the data.

Not "do you want to advertise." A conversation about what these numbers mean for the families you are trying to reach in Massachusetts, and what a Spanish-language campaign could do about it.

Email Andrea Chacón
andrea@tiempocompany.com