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Over 2 seasons, Rompiendo Mitos has built an audience that shows up, stays engaged, and trusts the conversation.
Year 3 kept the same format and filmed it on location in Lynn and Revere, where that audience already is.
Reels earned 5× the click-through of carousels (3.06% vs. 0.58%). Year 3 leads with video and uses the other formats to support it.
71% of engagement came from women and 63% from adults 55+, the audience that makes most household health decisions.
Each of the 3 topics runs around 60 seconds, anchored by Rosanna Marinelli and shot on location in the streets and neighborhoods of Latino Boston. Filming here changes the energy of the conversation, and the audience feels it.
3 topics and the anchor confirmed before anything else moves.
Scripts, captions, carousels and newsletter natives written, sourced and approved.
Community outreach, location scouting, and talent coordination.
Filmed in Lynn and Revere. Now in edit: cuts, subtitles and branding, then your review.
Reels, Shorts, carousels, and newsletter ads go live in sequence.
Each piece gets 2 rounds of design changes, static and video, then the final versions ship after your sign-off.
Each date opens a pillar. The reel leads, and the carousel and newsletter ads drive traffic to that video.
The scripts and copy are here if you need a reminder of what was filmed: every reel script, cover, caption, carousel slide and newsletter native, with its source citation. Everything below is linked to its folder in Drive.
Leave your notes on the files in Drive. English versions and the YouTube Short cuts follow once a reel is approved.
2 years in, Rompiendo Mitos has an audience that comes back.
Year 3 keeps that audience and takes the conversation to Lynn and Revere.
Open the master folder